The brief was to create rich and vibrant imagery inspired by the history behind each flavour.
Packaging commission for new range of high brand iced tea, 2011
I worked with design agency Pearlfisher to produce a series of images for the launch of a range of iced teas to be sold across China.
The design focused on the iconic representation of historic Chinese stories relating to tea, bringing the rich heritage to life and yet making it relevant to today's consumer. The brief was to create rich and vibrant imagery inspired by the history behind each flavour, incorporating more traditional elements in the form of oriental patterns - these would link the 4 images.
The packaging was well received with some great reviews.